Resource · TikTok Shop launch
TikTok Shop launch asset checklist
Prepare the product imagery, short-form openings, and livestream materials your team can make authentically. Start with the photo-first set, then add motion when real demonstration or creator footage is ready.
Based on Vitrinex’s Q3 2026 creative digest. This is production guidance, not an official platform specification or a performance guarantee.
Start photo-first
Listing imagery
Build a small, consistent set from the product photo you already have. Keep the product and claim steady when you compare openings.
Hero crop
Lead with a clean crop that makes the product easy to recognize.
Promo overlay
Add the current listed offer and its terms. Keep the product and message easy to read.
A/B opening
Make a second opening with the same product and claim. Compare a pain point with a comment reply, or a product detail with price.
Suggested sequence: Hero, Promo overlay, then A/B. Add Story-ready motion when authentic demo or creator footage is available. If trust is central, save that slot for a real creator or LIVE cut.
Show the proof
Short-form hooks
Make the first visual deliver the opening line, then support it with footage or evidence that matches what the hook promises.
Choose a real opening
Start with a buyer question, specific pain point, current price or offer, unboxing, or substantiated proof.
Pair claims with evidence
Use genuine footage for a demonstration or unboxing, and real, attributable evidence for a review. Keep test conditions clear.
Close with a shopping CTA
Make the next step clear and consistent with the product shown.
Need opening ideas? Explore the 24 adaptable hook formulas.
Prepare for LIVE
Livestream assets
Prepare a real presenter to show the product, answer viewers, and use current details throughout the stream.
Presenter or creator brief
Share the product details, genuine talking points, and current offer terms.
Close-ups from multiple angles
Have the real product ready to show its details during the stream.
Real-time Q&A prompts
Prepare prompts from actual buyer questions and leave room for live answers.
Vertical title and lower third
Show current product and price details. The Vitrinex Studio overlay style is a design option, not an official TikTok specification.
Keep people and proof genuine
Do not use a static image to imitate a human review, product demonstration, or LIVE presenter.
Keep building your creative set
Find an opening that fits your product.
The companion guide groups 24 hooks by curiosity, urgency, social proof, and demonstration.